If you already know what MoviePass is and just came here to find out if it’s worth it, the short answer is no. As of this writing, I cannot recommend MoviePass. While it’s a great concept that shows a lot of potential and, despite some quirks, was implemented pretty well, poor decisions by management seem to indicate a fundamental lack of understanding of their customer base and consumer culture in general, as well as confusion as to what their long term business goals are. If you want to know what qualifies me to make said conclusions, read this. If you want more details as to how I arrived at these conclusions, keep reading.
For todays #ThrowbackThursday, here’s a video interview on TechCrunch TV with MoviePass CEO Stacy Spikes from about a year ago. Does any of MoviePass’ users think they have come closer to the product he describes here or further away from it in the past year? In light of the introduction of the Countdown Clock, the section from 4:10-5:05 sounds especially hypocritical.
MoviePass recently introduced their “Countdown Clock” to limit movie viewing to one movie per 24 hour period beginning from the start time of the last movie you watched. What they didn’t tell you was this part:
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MoviePass Countdown Clock Issues at YouTube.
This was clearly an inconvenience from the moment I read about it in the announcement. However, I decided to give it a chance and see if MoviePass‘ continuing claim of being able to see a movie a day holds up. Obviously it can’t, because movie theaters aren’t open 24 hours a day, but I figured I would try it and see how long it would take before I missed a day. Even if I could pull it off, I’ve already had to reorganize my life around movie going in this effort (currently on day 11 & counting), which isn’t really the point of a relaxing hobby. I’ll let you know how it goes.
Also be sure to check out the other articles in my series on MoviePass:
- My MoviePass Profile (11/4/2013)
- A hidden MoviePass Countdown Clock limitation (11/12/2013)
- Why MoviePass Is Bringing Subscription Moviegoing To Theaters (11/21/2013)
- What is MoviePass? (11/25/2013)
- My MoviePass experience (11/25/2013)
- How does MoviePass work (and what happens when it doesn’t)? (11/25/2013)
- What can I see with MoviePass? (11/25/2013)
- A day is 24 hours, but 24 hours is not a day (11/25/2013)
- Why I can’t recommend MoviePass (and why I won’t be renewing my subscription anytime soon) (11/25/2013)
- Beat the Clock & Buy Advance Tickets with MoviePass (11/28/2013)
Since I’ll be posting a few articles on the MoviePass service, here’s some demographic info to put my observations in context. If you’re considering signing up for MoviePass, hopefully this information will help you make an informed decision. If you’re already a MoviePass member, feel free to share your details for comparison in the comments. I have no relationship or involvement with MoviePass in any way other than as a paying user of their service.