The MPAA recently announced that they would take cigarette smoking into account when deciding on the rating for a movie. Certain anti-smoking groups would like movies depicting smoking to be automatically rated R. During a commercial break on the 400th (!) episode of The Simpsons tonight, an ad for the upcoming Simpsons Movie mentioned that it was unrated. (It also mentioned that it was unfinished, which is the strangest thing I’ve ever heard in a movie promo. Why even mention something like that?) This got me wondering if, given the amount of regular smoking that many of the characters engage in on the series, if The Simpsons Movie could possibly get an Rrating.