The title says it all, doesn’t it? In this video, I explain and demonstrate how to get around MoviePass‘ Countdown Clock and why it works. This doesn’t violate MoviePass Terms Of Service, either; I explain that towards the end, but once they get hip to this, I’m sure MoviePass will make some changes. Most ironic is that while MoviePass may not be too thrilled about this video, it’s the smoothest MoviePass transaction I’ve ever recorded. Seriously, I wonder how many MoviePass users have ever checked in and got their ticket that fast.
If the embedded video doesn’t load, click to watch
Beat The Countdown Clock and Buy Advance Tickets with MoviePass at YouTube.
I can’t front, I’m feeling pretty Damian Sandow-ish right now, but this is so face palmingly simple that I’d honestly be amazed if I was the first one to come up with it. You’re welcome.
Please be sure to check out the other articles in my series on MoviePass:
- My MoviePass Profile (11/4/2013)
- A hidden MoviePass Countdown Clock limitation (11/12/2013)
- Why MoviePass Is Bringing Subscription Moviegoing To Theaters (11/21/2013)
- What is MoviePass? (11/25/2013)
- My MoviePass experience (11/25/2013)
- How does MoviePass work (and what happens when it doesn’t)? (11/25/2013)
- What can I see with MoviePass? (11/25/2013)
- A day is 24 hours, but 24 hours is not a day (11/25/2013)
- Why I can’t recommend MoviePass (and why I won’t be renewing my subscription anytime soon) (11/25/2013)
- Beat the Clock & Buy Advance Tickets with MoviePass (11/28/2013)
If you’ve read my other posts on MoviePass, it’s clear that overall I was happy with the service and how it was implemented for the first 11 months of my membership. Even with the Countdown Clock, many of you may find that MoviePass is indeed a great value that would suit your needs. The way the Countdown Clock was implemented and announced is only the latest in a string of ethically questionable practices that I have issue with.
Right off the bat, it was pretty impossible to recommend the service to anyone, despite how much value I was getting from it. Whenever I would tell anyone about MoviePass, they would ask, “What’s the catch?” at which point, I would rattle off a list. “So, the very thing MoviePass advertises as their service is pretty much bullshit,” is how people would basically respond to the list of restrictions on the “unlimited” service. I would contend that I didn’t believe it to be an intentional deception; the service was in still in “beta,” and I believed they were working towards offering what they were advertising.
“Get back to me when they’re out of beta.”
The video below illustrates this paragraph if you’d rather watch than read how it works. To use MoviePass, you open the app and find the movie show time you want. You can browse or search by movie or theater. Once you’ve decided what movie you’re going to, you have to technically purchase the ticket at the theater. I say “technically,” because even though you’re the one making the purchase, MoviePass is picking up the tab. Go to the theater and verify that tickets are available for the show you want to see. Open the app, find the show time and tap it to check in. A screen will appear with the details to verify. When you confirm, your app my ask permission to use your location, because you have to be within 100 yards of the venue to activate your card. Wait a few seconds for confirmation that your card is activated; the confirmation screen will also remind you what your home zip code is in case the kiosk prompts you for it. You’ll then have 30 minutes to purchase the ticket at a kiosk. Make the purchase the same way you would make a credit card purchase (you can even earn points for a theater loyalty plan) and that’s it. Not every purchase went 100% smoothly, but customer service always sorted it out without a fuss. I know this seems convoluted, but it’s actually much simpler in practice.
For todays #ThrowbackThursday, here’s a video interview on TechCrunch TV with MoviePass CEO Stacy Spikes from about a year ago. Does any of MoviePass’ users think they have come closer to the product he describes here or further away from it in the past year? In light of the introduction of the Countdown Clock, the section from 4:10-5:05 sounds especially hypocritical.
MoviePass hopes to do for the theatergoers what Netflix did for DVD renters and streaming movies, which is to let them pay one monthly fee and enjoy as many movies as they want during that time. Moviegoers can watch up to a movie a day, or 30 movies a month — that’s not bad for a membership fee that costs on average about $30 a month. In an interview with TechCrunch TV, Moviepass CEO Stacy Spikes said the inspiration to do so came about after seeing how subscriptions worked in other segments of the video entertainment market.
“We’ve been looking at the theatrical industry for a while and had noticed that home video window is subscriptionized, the cable window is subscriptionized, and we believe that given the slight decline in going to the movies, that it’s a great opportunity to help drive traffic back to theaters, by introducing…
View original post 150 more words